Fifth & West
Fifth & West is a pre-construction tier-one luxury condominium tower in downtown Austin. During my employment with the Sales Gallery, I wrote creative, original copy for marketing and social media purposes.
I created original content designed to evoke the bespoke Fifth & West lifestyle for the in-house brochure available to all prospective clients visiting the gallery. The full brochure is available for download at the Fifth & West website.
Every page of the Fifth & West website contains content I created to draw traffic and generate prospective leads, often implementing Search Engine Optimization (SEO) keywords.
From late 2016 to August 2017, I curated imagery and copy for Fifth & West's Instagram account, drawing in followers and engaging prospective buyers, real estate brokers, and individuals interested in the progress of this pre-construction luxury condominium tower.
Occasionally, I would create custom posts using online graphic design programs for both Facebook and Instagram, i.e. for holiday greetings and special events.
Every quarter I would design and write copy for a newsletter exclusively for current owners of Fifth & West residences. The newsletters updated owners on current construction progress, local events and venue openings, and any special events that occurred at Fifth & West during the last few months.
Every month, I would draft unique content for an e-blast highlighting a particular aspect of the property, such as construction progress, amenities, and residence features.